BACHELOR OF BUSINESS ADMINISTRATION (BBA)
Duration: 12 months
Medium of Instruction: English or Chinese
Programme Overview
The Bachelor of Business Administration (BBA) is a focused distance learning business-degree designed to develop a thorough understanding of business in its manifold aspects. Delivered via an online learning experience, it is ideal for candidates with practical experience who do not possess the appropriate academic qualifications, aiming to obtain them by expanding and formalising knowledge in the various fields of business. It is a combination of academic content adapted for the experienced working professional, coupled with extensive academic and industry related exposure.
Programme Structure
BBA421 Financial Management
BBA422 International Business Management
BBA423 International Marketing Strategies
BBA426 Managing Organizational Change and Developments
BBA427 Business Research
BBA428 Human Resource Management
BBA460 Project Paper and Case Studies
Study Mode
This programme is delivered via a state-of-the-art online learning platform.
Most of the course is conducted online so that students are able to complete assignments at a time that suits them.
Assessment Method
All modules are assessed by assignments only. Assignments are written in a business report format. As all assignments use a case-study approach, assessment criteria include:
Summative elements – to test the students’ understanding of what was covered in the syllabus and;
Formative elements – to test the students’ practical application of theory
Entry Requirements
Applicants should either posses:
- A two-year Diploma, Higher Diploma or Advanced Diploma from an internationally recognized academic institution, OR;
- A minimum of 3 years work experience in middle management (or equivalent, respective to the profession)